Specializing in enterprise-level complex systems

I began my career as an entrepreneur, founding two small businesses in my early twenties - but quickly discovered my favorite part of running them was designing the websites. That passion led me to UX design, where I found my calling in creating enterprise-level membership portals and client platforms.

Recent experience

UX/UI Designer

Sole-designer for three major enterprise-level portals.

February’24 - September’25

Freelance Web Designer

Turning dreams into reality for small businesses.

July’21 - Present

Business Owner

Founder & designer of the herbal wellness e-commerce Blooming Iris.

September’20 - January'24

Empathetic collaboration

I thrive in cross-functional environments, building trust and alignment with stakeholders, developers, and end users alike. My approach ensures every voice is heard, leading to solutions that balance business goals with genuine user needs.

Research-first approach

With formal training in UX research, I combine qualitative and quantitative methods to uncover actionable insights. I believe great design starts with understanding people, and I treat ongoing research as a non-negotiable part of every project.

Polished design

I bring a sharp eye for detail and aesthetics, honed through ongoing specialized Figma training. My designs marry visual clarity with usability, ensuring interfaces are not just functional, but delightful to experience.

Illustration of customer relationship management

Complex systems

I specialize in untangling complexity—designing scalable portals, custom CRMs, and enterprise platforms that feel intuitive to use. My work turns fragmented, multi-layered systems into cohesive, navigable experiences.

Independent execution

With hands-on Webflow expertise and strong developer hand-off skills, I can take a concept from wireframe to fully realized product. This independence allows me to bridge design and development seamlessly, accelerating project timelines.

Passion for impact

I design with the end transformation in mind—solutions that empower users while driving measurable business results. Seeing people’s work and lives improve through products I’ve designed is my greatest professional reward.

Human-centered design for your next big success.

I specialize in crafting intuitive, human-centered solutions for complex systems, transforming convoluted workflows into seamless, engaging, and profitable digital experiences. My work focuses on humanizing technology, bridging the gap between business goals and user needs through research-driven, scalable design.